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South Suburban debuts new branding and logo

South Suburban debuts new branding and logo

Aug 16 2018

South Suburban Parks and Recreation (SSPR) rolled out its new brand and logo that will better reflect a growing and evolving organization.    

The new brand and logo encompass the diverse activities and programs SSPR offers. The mark will help better identify facilities, parks and trails to users, while attracting new citizens interested in all that South Suburban has to offer. 

In the decades since the original logo was created, the number of SSPR patrons and facilities have significantly increased. SSPR needs a brand that reflects South Suburban now and moving forward.  

The new logo features elements that represent SSPR, including a flag (golf and athletics), leaf (nature and sustainability), footprint (recreation and trails), and water (lakes, rivers and aquatics). New branding will immediately be implemented in South Suburban’s marketing materials. Signs and vehicles will be replaced as they age or are repaired over the next few years. As new parks are dedicated and facilities are built, expect to see the new brand immediately implemented at these locations.

The SSPR Board of Directors voted 5-0 to adopt the new logo in June. “Our former logo served us well for more than 30 years; but as our population has grown, the diversity of our facilities and programs has evolved,” said Executive Director Rob Hanna.  “The time was right for a new logo and brand that better reflects all that we have to offer,” he added.

Slate Communications was hired to lead SSPR’s branding efforts. Slate is a branding, marketing and graphic design firm, and has expertise in creating brands for public agencies. South Suburban staff participated in the process by providing input through a survey and attending an open house-style public input meeting.